Which parts of the standard apply to soft toys, what a testing laboratory needs from you before it starts, and where the requirement changes between destination markets.
Custom case studies21 Sep 20265 min readComing soon
From sketch to container: how a mascot programme actually runs
The four rounds of edits a mascot usually needs, what each one costs you in time, and how to brief a factory so you do not pay for the same correction twice.
Supply chain knowledge05 Sep 20264 min readComing soon
Lead times for plush orders, and the dates you can rely on
Sampling, bulk production, inspection and shipping are four separate clocks. Here is how they run, and which ones you can plan around.
Supply chain knowledge18 Aug 20264 min readComing soon
What an MOQ of 300 pieces really means for a first order
Where the 300-piece minimum comes from on our side, why colours and sizes can be mixed inside one style, and how to plan a test order that still tells you something.
Industry trends30 Jul 20265 min readComing soon
Seasonal plush programmes: working backwards from a fixed delivery window
A retail delivery date is the only fixed point in a seasonal programme. The rest — sampling, approval, production, packing — has to be scheduled behind it.
Industry trends12 Jul 20264 min readComing soon
Blind-box ratios, and how a shelf reveal is planned
Regular, secret and hidden editions only work when the ratio is set before production. What to agree with your factory early, and how the cartons are packed.
Reading is useful. A specification is better.
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